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INSIGHTS AND INNOVATION

Innovation – keeping our customers moving forward

At Visy, we have an Insights & Innovation team. It’s their job to analyse market and category trends, as well as consumer and technological insights. Armed with this knowledge, they can give our customers a unique strategic service. This can be used to help facilitate product development programs that are both cost effective and highly successful. After all, we want our clients to keep moving forward – and innovation is what will take them there.

TRENDS & INSIGHTS

Category and Consumer Insights

At Visy, conceptual design for new packaging doesn’t begin until we have done our homework – and done it thoroughly. The first thing we do is to get a good understanding of our customers’ brand objectives. Then, we research and review current packaging in the category, both here and overseas. What’s hot in Europe? What’s passé in Perth? Our process helps to uncover gaps, trends and opportunities that we can take advantage of when designing for our customer.

Together with our global consumer insights platform, this process helps us create innovative new packaging that’s functional and recyclable – and ultimately, desirable to the shopper who sees it on shelf.

Technology Platforms

When it comes to both new technologies and developments in our industry, Visy is committed to being on the cutting edge. For this reason, we investigate a range of technology platforms across our manufacturing footprint and beyond.

If you would like to discuss how these platforms could support your future plans, please contact our team at insights.innovation@visy.com.au

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